Operation Management Essay Example | Topics and Well Written Essays - 500 words - 3

Operation Management - Essay Example They could be involved in trading activities. Under such circumstances, there should a clear green channel established which reduces the lead time to a manageable limit. In these cases, the turnaround time could be limited to say, 48 hours. In such exception orders, the customer service executives and managers need to play the role of single window clearance agents. In other words, they need to be the face of the company. The customer service personnel need to be capable of handling all order related communication, product related enquiries and any other pertinent information. There should be no involvement of sales and marketing personnel. In the case, we read about exceptions relating to the prices. Necessary approvals are obtained and the orders are processed. However, we also need to address customers who automatically become eligible for some price cuts, once they have placed a certain defined quantum of orders. This information needs to be decided in coordination with finance and sales personnel. Accordingly, for the specific customers, the applicable price discounts could be automatically applied for either bulk orders or for cumulative orders that have exceeded defined tonnage. We reiterate that this process should be captured in SAP and should not fall within the daily purview of sales and marketing divisions. In our case, we talk about shipments by sea and road. The company also needs to consider air shipment as another possible mode for express delivery. There could be a certain class of customers who are keen on availing this facility. Accordingly, the third party logistics provider should be informed to use this option in specific cases. The customer service team should also make provisions for the right set of documentation relating to air shipment. The case mentions modes of dispatch. We find that it does not talk about measuring supply chain efficiencies. Unless the company measures performance