Mcdonalds Service - 1417 Words

Marketing (Written Group Report) (MAR008-2) Dr Ioannis Kostopoulos Assignment 1 Bekir Araz 1109383 Executive Summary As in group per’s we have being required to analyse the overall performance of an international business restaurants or any kind of company, by inspection the company by going to company see by physical evidence. To see how the business runs and in what process runs. In many international chain companies I have choice Mc Donald’s rather then other big international chain company etc... Costa or Burger kind But I had some problems before I start doing this assignment because I was doing my assignment individual l because I couldn’t†¦show more content†¦No fried onions†¦. No cutlery even deposable out with the straws mainly with breakfast i.e. pancakes†¦ Without asking questions on my several occasions the McDonald’s from the physical evidence the stock levels of McDonald’s seemed noticeable as they always seemed to have enough fries and had more food ready prepared during certain times of the day like lunch times more staff will be working on the tills as ques are longer. High Quality service could lead to McDonald’s having high customer satisfaction, Customer Loyalty and positive word of mouth and increased profitability for the company. Fast Lane people can take your food Menu McDonald’s food is not Halal. Halal foods are foods that Muslims are allowed to eat under Islamic dietary guidelines. The criteria specify both what foods are allowed, and how the food must be prepared. The foods addressed are mostly types of meat/animal tissue. McDonald’s could improve there menu by adding various halal meals which could target another market which could and enhance there profitability level. McDonald’s state that ‘With so many options, mornings have never been tastier. From wholesome choices like oatmeal and the Egg McMuffin to the savory Sausage Biscuit to the sweet McGriddles sandwich, you ll find exactly what you need to start your morning off just right.’ Breakfast starts at 6.30 am, the vast majority of our restaurantsShow MoreRelatedMcdonalds Is A Tangible Service1303 Words   |  6 PagesI visited McDonalds the other day, and since my friend and I did not have anything better to do, I took the opportunity to observe, and to see just how well McDonalds handles their business. McDonalds is a tangible service meaning the service they provide is able to be seen or touched. However even though their main priority is to provide food items, there are a few intangible services that are offered. Services such as order taking, food prep, making transactions, cleaning, electric, and Wi-Fi areRead MoreMcdonald Service Concept6517 Words   |  27 PagesIntegrating Self Service Kiosks in a Customer-service System Cornell Hospitality Report Vol. 10, No. 6, April 2010 by Tsz-Wai Lui, Ph.D., and Gabriele Piccoli, Ph.D. www.chr.cornell.edu Advisory Board Ra’anan Ben-Zur, Chief Executive Officer, French Quarter Holdings, Inc. Scott Berman, U.S. Advisory Leader, Hospitality and Leisure Consulting Group of PricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces StephenRead MoreThe Customer Service of McDonald ´s Essays1005 Words   |  5 Pagesschool, leaving the area, and even new opportunities they are offered. Although, it can be very expensive to recruit and train staff to reduce turnover, McDonald’ reinforces these steps and makes sure they choose wisely and also treat their staff well. McDonald’ needs and looks for people who want to exceed and deliver great customer satisfaction service. In order for them to make sure they select the best, they must identify quality skills, and or behaviors that applicants must demonstrate in order toRead MoreCustomer Service At Mcdonald s And Burger King1472 Words   |  6 PagesCUSTOMER SERVICE IN THE FAST FOOD INDUSTRY Introduction McDonald’s and Burger King are leading restaurants in the fast food industry and are both committed to delivering excellent services to the customers. In the two fast food stores, there are differences in terms of the kind of food they prepare and the services they offer in the food stores. I a privileged to dine in the two restaurants at a time and made some few observations regarding the services they offer. At McDonald’s they usually engagedRead MoreMcdonald Marketing of Service12670 Words   |  51 PagesCompany’s Corporate and Marketing Objectives 6 2 Situation Analysis 7 2.1 External Environment 7 2.1.1 PESTLE Analysis 7 2.1.2 Competitive Audit 10 2.2 Internal Environment 11 2.2.1 Internal Environment 11 2.3 Goods or Services Continuum 14 2.4 Services Characteristics 14 2.4.1 Intangibility 14 2.4.2 Heterogeneity 15 2.4.3 Perishability 15 2.4.4 Inseparability 15 2.5 Core and Peripheral Elements 15 2.5.1 Core Elements 16 2.5.2 Supplementary Elements 16 2.6 BundleRead MoreMcdonald s An Example Of A Service / Product Mix Essay1704 Words   |  7 Pagesbroad categories, goods and services. Goods are objects, devices, etc. Services are defined as a valuable action, deed, or effort performed to satisfy a need or to fulfil a demand. Goods producing industries are for example agriculture and construction. Both agriculture and construction results in the creation of some kind of tangible object. The service industry includes everything else, for example banking, hotels, airlines, insurance, education, restaurants, etc. A services dominated economy is characteristicRead MoreMcdonalds : A Good Quality, Cleanliness, And Valuable Service1744 Words   |  7 PagesSection 1: McDonalds is one of the largest fast-food chains in the world. It is almost recognised everywhere you go serving almost 68 million customers in 119 countries. They were founded in 1940 as a barbeque restaurant. Their headquarters is located in Oak Brook, Illinois in the United States. The strategy is to make as much profit as they can. They will be doing this by producing a producing a good quality, cleanliness and valuable service. McDonalds is owned by a number of shareholders whichRead MoreMcdonalds : The Largest Fast Food Service Company1295 Words   |  6 PagesMcDonald’s Corporation- S.W.O.T. Analysis Introduction/Overview McDonald’s has become the largest fast food service company in the world, with more than 35,000 restaurants in over 100 countries. Based out of the United States, McDonalds primarily operates from franchise restaurants offering not only hamburgers and fries as what they are known for, but many other menu items as well. A lot has changed from their days of 15 cent hamburgers in 1955, and they are an iconic fixture in our culture overRead MoreMcdonald s Is The World s Leading Global Food Service1082 Words   |  5 Pagesoperated by the company or by franchises that includes conventional franchises and foreign affiliates and development licensees (Bloomberg). â€Å"McDonald’s is the world’s leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day† (McDonalds). One of McDonald’s biggest competitors is Yum Brands that has about 41,000 restaurants in 125 countries. Over the three years, McDonald’s return on equity was lower than that of its competitorRead MoreKroger Mcdonald Main Strengths Are Their Price And Customer Service825 Words   |  4 Pageschain in the U.S. Kroger is currently in the retail grocery industry. Some of their competitors are Wal-Mart, Publics, Whole Foods, and Trader Joes. Kroger main focus is to provide friendly service and to provide the freshest product to customers as possible. Kroger main strengths are their prices and customer service. Kroger has invested millions of dollars into prices. With this strategy, lowering the price means attracting customer through the door. With this method, Kroger move more units to compensate